The goal was to use an in-house poster campaign to promote an event in the field of communication studies at the Folkwang University of the Arts, which in the past had seen declining registrations for participation. For the poster campaign, humorous neologisms and catchphrases from the authors discussed in the seminar were brought into focus to make communication design students aware that this event has interesting and contemporary content to offer, even though no design practice is generated there itself.
