Admira - The Library

  • Company/Studio
    SODA (Spirit of Design Analogy Pte Ltd)
  • Instagram
    @sodasg
  • Lead Designer(s)
    Ching Yew Tung
  • Client
    Admira Pte Ltd
  • Credits
    Photos by: Studio Sago
  • Prize
    Winner in Interior Design/Retails
  • Company Profile

The design process starts with a customer’s journey map and curating four key touchpoints; Brand awareness, Product features, Swatches library and Cozy corners. Admira is a pioneer in laminate materials, they have the widest range of textures and features therefore the Narrative of a library is a natural complement to the showroom. We juxtaposed the process of looking for a laminate material to be the same as looking for a book in a library. It is also a place where homeowners and designers gain in-depth knowledge about the and materials, just like any other library where knowledge is shared.

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