The design process starts with a customer’s journey map and curating four key touchpoints; Brand awareness, Product features, Swatches library and Cozy corners. Admira is a pioneer in laminate materials, they have the widest range of textures and features therefore the Narrative of a library is a natural complement to the showroom. We juxtaposed the process of looking for a laminate material to be the same as looking for a book in a library. It is also a place where homeowners and designers gain in-depth knowledge about the and materials, just like any other library where knowledge is shared.
