This packaging series was designed to convey the particular quality of the Kofikada brand’s Scandinavian way of roasting coffee. So as to emphasise the Nordic nature of these products, three different troll characters with fitting names were created. Dedicated illustrations feature on the packaging and are used throughout all communications. The three expressive characters go by the names of “a Gourmet”, “a Coffee Lover” and “a Connoisseur” and have become the representatives of this Scandinavian-style coffee brand.
