CARGO is a substantial office development at the epicentre of London’s Canary Wharf. Requiring a brave new identity, the result is a diverse brand language inspired by the area’s rich trade heritage. Centralised around a bright and colourful palette, mixture of iconography, photography and collage, the brand tells a compelling story of a unique and playful lifestyle destination. Bold, condensed typography is evocative of the packaging associated with trading, and from branded crates to an animated website and social media, a dynamic, multi-layered landscape is at the forefront of its design.
