Campus, Reading International is out-of-town workspace with a difference. Comprising 375,000 sq ft of dynamic, wellness-focused workspace, a community-focused brand and visual language were required. Offering a strong sense of wellbeing and significant commitments to both the planet and its people, illustration was central to the brand's design solution. Placing people front and centre, each scene was designed to reflect a key aspect of the new workspace, used across digital media and a range of physical collateral to depict a vibrant new destination, fashioned for a post-Covid world.
