X11 Global Flagship Store (Huaihai Road, Shanghai)

  • Company/Studio
    BloomDesign
  • Lead Designer(s)
    Nan Hongtian
  • Design Team
    Creative director: Li Baolong; Design planning: Chen Xiaohu; Design team: Zhang Liang, Ye Yu, Keke, Zhang Ying, Wang Kai, Long Haibo
  • Client
    KK Group
  • Credits
    Lu Haha
  • Prize
    Honorable Mention
  • Project Website

Born for Gen Z's new consumption demands, X11 is a retail brand that sells blind boxes, garage kits, ball-jointed dolls, assembly models, exquisite models, ACGN (animation, comic, game and novel) products, books, trendy accessories, popular cultural creations and artistic toys, etc. In order to break the independence of the two floors of space, the floorslabs of the ground floor were removed to connect it with the underground floor. After demolishing and stripping treatments, the existing reinforced concrete beams and columns are exposed and retained, thereby restoring original structures.

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