South Korea’s no.1 retail group Lotte Department Store opened the largest mall in Dongtan, Gyeonggi province, 246,000㎡ in size, on August 20th, 2021. This is Lotte’s newest opening in seven years to meet the new city’s high economic standards and growth. Due to Covid-19 and the rise in e-commerce, traditional brick-and-mortar retailers seek to go beyond just offering a good customer experience to showcase unique and curated stores. To be the game changer in Korean retail, Lotte asked the bread and butter, the leading global branding agency for comprehensive retail branding.
