Balkoon is a modern Digital Media & Entertainment Company providing creative and quality online video content that affects and entertains the Arab youth. It runs different shows that range from regional live music performances, to short films and documentaries. Balkoon isn't afraid to tackle taboos, activism and reflects the thoughts and culture of the modern day Arab. Balkoon means "Balcony" in spoken Arabic, the transitory meeting point between intimate spaces and public shared moments. The branding was made for a moving brand. All the graphics are animated, dynamic and adaptable.