World-famous for its immersive exhibitions, the Fashion Museum Antwerp houses a collection of contemporary Belgian fashion. Simplifying the museum´s many complex factors and creating the strategy for that significant project required an immersive process to comprehend how people inhabit and navigate the space. In our design, delicate insertions were made without the help of substrates. We drew from the color palette and graphic resources of the brand and created custom pictograms and 3D elements. The system is in Dutch and English, addressing the international audience of Antwerp.
