Bioformula provides medical skincare solutions made in Italy. Injected under the skin, active ingredients bring out the beauty from underneath. The Challenge: To connect with a younger generation while staying true to the brand’s origin. The Solution: Originally inspired by the migrating flamingos at Saline di Tarquina, the summer retreat of the founding family, today the colors and layers of the landscape form the basis of a rejuvenated brand identity, that always reveals something beautiful underneath. The Result: Today Bioformula is recognized as a Top 10 medical skincare brand in China.
