Beauty from Underneath

  • Company/Studio
    Birger Linke Design
  • Lead Designer(s)
    Birger Linke
  • Design Team
    Birger Linke, Poh Leong Koh
  • Client
    Bioformula China
  • Credits
    Phtotography by: Olmo Reverter
  • Prize
    Winner in Graphic Design/Branding

Bioformula provides medical skincare solutions made in Italy. Injected under the skin, active ingredients bring out the beauty from underneath. The Challenge: To connect with a younger generation while staying true to the brand’s origin. The Solution: Originally inspired by the migrating flamingos at Saline di Tarquina, the summer retreat of the founding family, today the colors and layers of the landscape form the basis of a rejuvenated brand identity, that always reveals something beautiful underneath. The Result: Today Bioformula is recognized as a Top 10 medical skincare brand in China.

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