Zhuxixi Year of the Tiger Gift Box

  • Company/Studio
    Wuhan SANBU Brand Design Co., Ltd.
  • Lead Designer(s)
    Jin Zhang
  • Client
    Zhuxixi Baking
  • Prize
    Winner in Graphic Design/Packaging
  • Project Website

The Chinese traditional lunar year of the tiger is coming. The designer uses the similar pronunciation of "tiger" and "Fu" in Chinese to express "five blessings at the door" (Chinese idiom, commonly used to express blessings) with five tigers to form a double New Year blessing. The designer designed the gift box as an embedded horizontal plate. The box can be used as a decorative painting. At the same time, there is a tiger painting in the box for people to color with their family and friends, so as to achieve the effect of emotional interaction and keep it forever.

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