Amnis is an electronic foreign exchange and global payment solution designed for SMEs. The reason behind their rebrand was to connect with a new global audience that conquers new markets with an identity that mirrored their new services. Their dedicated platform for SMEs reduces the amount of time to make a payment, in addition to the transfer cost, whilst allowing the customer to buy currency at a better price. The aim of the identity was to find a balance between contemporary and conservative, which connects with the target audience and communicates a simple, secure and innovative platform.
