The Aurumspeak, the name carries the simplicity the design studio promises. Likewise, the beauty of the jewelry from Aurum Speak comes from a fundamental principle. This website aims to translate Aurumspeak's mission and vision while displaying and selling Aurumspeak's products online. The landing page design is inspired by the traditional Chinese characters and the elements of gold. The ornamental details, such as lines, dots, and squares, were added to emphasize Aurumspeak's brand identification, which is the traditional Chinese workshop, a "One shop, one crafter.".