Lee Yuen Housewares

  • Company/Studio
    Studio X Limited
  • Instagram
    @thisisstudiox
  • Lead Designer(s)
    Rufus Turnbull
  • Design Team
    Rufus Turnbull, Sam Bradley, Chloe Yau, Iris Ho
  • Client
    Lee Yuen Housewares
  • Credits
    Photo By: Kris Provoost
  • Prize
    Winner in Interior Design/Retails

A retail buyers showroom for a kitchen equipment product developer who supply Williams Sonoma and Whittards Of Chelsea with premium cooking tools and gadgets. This involved a reorganisation of 5000 products to improve the utility of an industrial space while using visual merchandising techniques to display key products above an indexed storage system with pull-out drawers to house high volumes of product. It is designed to be used by buyers to gain an immersive understanding of the product range and also features a working kitchen, demo area, meeting rooms and new product gallery.

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