As a landmark of Wuhan, the Yellow Crane Tower is a symbol of Chinese traditional culture. By shaping the background of the Republic of China, the designer integrates coffee, an imported product, with Chinese culture. The whole package is drawn into a scene: a pair of men and women sit opposite each other in the cafe, and outside the window is a prosperous urban scene: the Yellow Crane Tower, the Yangtze River and the concession, Overall, it creates visual conflict: dynamic and static, busy and leisurely... To convey the poetic art of life and achieve emotional resonance with consumers.
