Li Ning · 100,000 Volts

  • Company/Studio
    WDP(Wonderland Digital Prodution)
  • Lead Designer(s)
    Liao Hangyu
  • Design Team
    Castaway Entertainment / Executive Producer:Pink Liao ;Projects Producer:苏良镇 ;Visual Director:小狐兔仙
  • Client
    LINING
  • Prize
    Winner in Graphic Design/Digital ads & campaign

In order to continue the best-selling shoe style, we change the traditional creative expression way of thinking. In the film, the use of simple and lively colors, with a relaxed and generous percussion rhythm to interpret this domestic fresh technology. Like the Apple of mobile phone industry, we, LINING, gave foreign brand a visual impact like a nuclear bomb.

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