This is an identity system that was created for The HOUSE’s event, Sportsbet Symposium. Topics will range from legislative issues to business strategies, including ample opportunities to engage with sports betting exhibitors to begin or refine sports betting strategy. Fickle is a modular grid typeface that is created as part of the identity system for the event. The typeface is inspired by constantly changing variables from dynamic games’ scores on sports betting boards. The font uses the same grid as The HOUSE’s main brand identity’s typeface.
