Sportsbet Symposium

  • Instagram
  • University/School
    Artcenter College of Design
  • Lead Designer(s)
    Eun Jung Bahng
  • Credits
    Professor: Rudy Manning, Roy Tatum
  • Prize
    Winner in Graphic Design/Typography
  • Company Profile

This is an identity system that was created for The HOUSE’s event, Sportsbet Symposium. Topics will range from legislative issues to business strategies, including ample opportunities to engage with sports betting exhibitors to begin or refine sports betting strategy. Fickle is a modular grid typeface that is created as part of the identity system for the event. The typeface is inspired by constantly changing variables from dynamic games’ scores on sports betting boards. The font uses the same grid as The HOUSE’s main brand identity’s typeface.

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