EMPORIUM is an online luxury fashion retail store. With minimalist aesthetic style, we positioned it at the top of the online stores of the fashion industry. The focus on photos, elegant thin lines, clear fonts, and the relationship between elements and white space composes a subtle sense of exclusivity. Created icons are a reflection of pure elegance, and they follow the overall minimalism of the website. Though, the goal was not only to impress visitor but also to give them excellent user experience through all devices.