Rooblee - 360 Degree Bicycle Safety Reflector

  • Company/Studio
    Rooblee Ltd
  • Lead Designer(s)
    Philip Clayton
  • Prize
    Winner in Product Design/Vehicle, Transport & Accessories
  • Company Profile

Reflectivity in traditional reflector design can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights. Rooblee resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces. This is complimented by a flexible mounting system which utilizes the cyclists motion to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance systems.

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