LIGHTROOM COFFEE BRAND DESIGN

  • Company/Studio
    ORI VISUAL COMMUNICATION GROUP
  • Instagram
    @_rayray_su
  • Lead Designer(s)
    Rayray Su(苏芮)
  • Client
    LIGHTROOM COFFEE
  • Prize
    Honorable Mention
  • Company Profile

· The LIGHTROOM coffee branding is a very different project that I did in 2020. This barista girl wanted to make a different kind of coffee and I wanted to make a different kind of design, so I designed to have LIGHTROOM! The logo is a fluid curve using LIGHTROOM combined with the liquid and rising aroma of coffee. The "gradient flame" which is also the aroma, the biggest element of the brand. The colour and form can be extended to suit the material. which is based on this gradient because the owner likes the colour. In the design, I emphasised the sense of film and desolation。

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