The Taste of Heritage

  • Company/Studio
    Shawn Goh Design Lab. Sdn Bhd
  • Instagram
    @ah_siang0327
  • Lead Designer(s)
    Shawn Goh Chin Siang
  • Design Team
    Shawn Goh Design Lab. Sdn Bhd
  • Client
    HAI SOON LEONG SDN. BHD.
  • Credits
    Design : Shawn Goh
  • Prize
    Honorable Mention

The Taste of Heritage is a local coffee product. Its packaging designs vary for flavours and cultural highlights of different races: Hazelnut flavour represents Chinese, so stone lion and Peking Opera are embedded on both sides of packaging; Mocha highlights Indian culture with sacred animal shown on one side while traditional dance and costume on the other; Malay culture is shown through the design of Classic flavour where WAU and wayang kulit are on the sides. The unique batik is cleverly tied in with the overall design to complete it's exclusive local taste.

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