The AALU/GAMA merger unites the life insurance industry at a time of intensifying financial challenges. Our strategy 'Financial security for all’ inspired the new Finseca name and became a rallying cry to protect the financial wellbeing of everyone: individuals, families and businesses. The shield with its twin ‘FF’ references collaboration and the distinctive purple suggests tradition and technology. The visual identity uses supergraphics and the bold friendly Poppins font. The brand received an enthusiastic, emotional response helping double membership and provide Financial Security for All.
