DECIEM (The Abnormal Beauty Company) is a humble and happy umbrella of good beauty brands like The Ordinary, NIOD and Hylamide. At DECIEM, we don't partake in advertising and we don't have "celebrity ambassadors". Instead, our design team creates creative visual and video campaigns for our social networks using members of the DECIEM family. In February 2021, we launched our first room fragrance by Abnomaly simply named SHOP. This launch campaign published on our owned platforms is a foretaste of the journey to the universe of DECIEM, offered by this comforting chalk-like fragrance.