frugbi is a mobile platform for completing essential tasks by exchanging time and skills with the local community. We created the brand and identity through a minimal aesthetic with vibrant colors and illustrations. The platform allows for an exchange of time, where users accumulate hours by helping others and then trade those hours to receive help when needed. We had to design anticipating the user journey and any challenges that could arise.Understanding and solving customer's problems was our main goal.We designed a seamless experience that encourages users to enroll and engage.
