Ushop Application Design

  • Company/Studio
    Red Baton Design Studio
  • Lead Designer(s)
    Ronak Daga
  • Design Team
    Shrawan Sundi, Komal Sharma, Akash Verma, Aradhana Sinha
  • Client
    Hindustan Unliver Limited
  • Prize
    Winner in Graphic Design/Apps
  • Company Profile

Ushop is a shopper facing app that allows users to experience the walk-in shopping journey with a digital twist. The main audience for this app is first-time digital users from tier 2 and 3 cities driven by discounts and offers The team undertook a multi-city on ground user research in India to understand their experience and worked to tackle the pain points. We narrowed down the most critical obstacles to app adoption and recommendations to resolve those in a phased manner. We designed the app to be the most convenient option for small format retail store owners to enable ease of adoption.

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