Bridge Medicines needed an update to their website. While it had an existing one, they felt it did not accurately reflect the important research they support, their audacious and courageous approach, or their aggregate experience. We explored visuals through my fun and engaging mood board process. The team was highly collaborative, and through multiple iterations, we landed on clearly defined visual themes and a bold new color scheme. I then translated these themes into the design for their new website, that truly captures their unusual approach and excitement about the science they support.