The 42496 square-meter shopping center is an "online and offline" architecture with a multi-media facade system and a large area of outdoor social space. To integrate architectural form and digital promotion into a coherent whole, UNIFUN presents an aesthetic inspired by the Rubik’s Cube. White pixel modules with red details curtain walls with lighting system, plus the large multi-media façade create different spatial and visual effects with the passage of time. At night, light penetrates through the openings at the joints of aluminum panels, enriching the night cityscape.