The hotel is located at the East Street of Chengdu where embraces both profound history and modern vitality. By continuing the sense of the place, the design fuses Chinese cultural essence into the DNA of the Western hotel brand to redefine the Chinese style of travel and living with a quality of “modest luxury”. With the clever combination of Chinese Jade Culture and distinctive Sichuan Opera (which respectively symbolize exquisite life and folk culture), the design expresses both the elite’s and fashion followers’ eclectic and upbeat attitude towards life and work.