THIS IS A REBRANDING PROJECT FOR TRAVELODGE HOTEL. THE TRIANGULAR LOGO COMPOSED OF CAPITAL LETTERS "T" AND "L" SYMBOLIZES THE CORNER OF THE STREET. TRAVELERS CAN ENJOY THE SERVICES PROVIDED BY TRAVELODGE IN MANY CORNERS OF THE CITY, IT IS FAST, CONVENIENT AND AFFORDABLE. THE VISUAL DESIGN IS BASED ON BLUE, WHICH REINFORCES TRAVELODGE'S WELL-KNOWN BUSINESS IMAGE. THESE CONCEPTS WILL BE COMPLETED THROUGH DESIGN AND BUILD THE TRAVELODGE BRAND VALUE STEP BY STEP.