The Treasure of Zbojniks

  • Company/Studio
    Amoth Studio
  • Instagram
  • Lead Designer(s)
    Sasha Sharavarau
  • Design Team
    Art Director: Sasha Sharavarau, Illustrator: Tania Sharavarava, Artworker: Robert Špecian
  • Client
    ST. NICOLAUS - trade, a.s.
  • Credits
    Photography: Sabino Studio
  • Prize
    Winner in Graphic Design/Packaging
  • Project Website

The task was to create label design for a new line of fruit distillates "Zbojnícka". To distinguish the product from its competitors and ignite the interest of consumers, we created a story around the name of the brand – “Zbojnícka", which means “belonging to a Zbojník”. “Zbojníks” was the name given to robbers, who participated in popular insurgencies against serfdom - Slovak "Robin Hoods". This idea became a starting point for label creation. Zbojnícka distillates are the true treasure of Zbojníks. Each element of the label has its significance and tells unique stories from Slovak folklore.

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