The task was to create label design for a new line of fruit distillates "Zbojnícka". To distinguish the product from its competitors and ignite the interest of consumers, we created a story around the name of the brand – “Zbojnícka", which means “belonging to a Zbojník”. “Zbojníks” was the name given to robbers, who participated in popular insurgencies against serfdom - Slovak "Robin Hoods". This idea became a starting point for label creation. Zbojnícka distillates are the true treasure of Zbojníks. Each element of the label has its significance and tells unique stories from Slovak folklore.
