Orloj Absinth

  • Company/Studio
    Amoth Studio
  • Lead Designer(s)
    Sasha Sharavarau
  • Design Team
    Art director - Sasha Sharavarau; Designer and Illustrator - Sasha Sharavarau
  • Client
    L'OR Special Drinks
  • Prize
    Winner in Graphic Design/Packaging
  • Company Profile

The task was to develop a label design for a new high-quality edition of the traditional Czech absinthe called "Orloj". The product brings together the traditional Czech absinthe recipe and Orloj - the iconic astronomical clock of Prague, the capital of the Czech Republic. This combination served as an inspiration for the label design. The label consists of three parts - the first one establishes the mood of the label, the second contains all the technical information, and the third forms the logo block. All together, these elements convey the key idea of the brand - astronomical absinth.

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