People weren't donating enough to help with the Australian bush fires. As a result, there was a lack of supplies and personnel. Most often and without thinking, people risk their lives to save strangers they've never even met. So that got me thinking, how could I turn this positive insight into one of action; and I found the solution. We raised awareness of the bush fires using a series of print advertising to remind people that they too can feel and be like a hero.
