This work is designed for first circulation-oriented German-style Weissbier in China. With regard to color scheme, designers draw inspiration from Germany soccer gear. The motif of hops and wheat malt merging with deep blue background pays tribute to Germany where weissbier is originated. This pattern also symbolizes the brewer’s commitment to using the best things that nature has to offer. “Yanjing Weissbier” in LOGO adopts the art of Chinese Calligraphy which serves two purposes: Showing the distinguishing feature of this weissbier and demonstrating confidence in a brand “Made in China”.
