Edge offers unparalleled 360-degree views of the iconic New York City skyline. Located at 30 Hudson Yards, a 101-story tower designed by KPF. The observation deck takes visitors on an experiential journey from the time they line up to the big reveal. Starting on the 4th floor, the LAB at Rockwell Group reimagined the traditional queuing area with Journey to Edge, a digitally immersive linear timeline telling the history of Hudson Yards. Five immersive zones engage the senses with floor-to-ceiling digital imagery, projection mapping, and soundscape.