Our client Rongxin had been carried out its activity with their old logo. However, with the purpose of the renewal of the logo and general identity, Rongxin started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. We refresh the brand's name to Xphere, and bring more bold color and visual to highlight the high-end line products. The overall visual language is compelling and youthful.