The client for this project is Akira Walker, an itamae chef and second-generation owner of a sushiya in Palm Beach Miami. After taking over the family’s business, Akira decided to upgrade the visual identity of the brand toward a simple yet sophisticated style but still include the elegance of traditional sushiya. Hence, the main objective for this project is to create a logo that translates the business value, as well as to make traditional omakase sushi stand out and get the recognition it deserves among other modernized/fusion sushi brands.
