The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. The vineyards of this wine is on the eastern foothills of Helan Mountain. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.