Latitude, Paris

  • Company/Studio
    Socrates Communications
  • Lead Designer(s)
    Mark Scott
  • Design Team
    Oly Roe, Andrew Derrick, Oliver Dadak
  • Client
    Générale Continentale Investissements
  • Prize
    Honorable Mention
  • Company Profile

Socrates were appointed to create a name, brand and collateral for a substantial commercial office building in La Défense, Paris. Designed to have a strong point of view, the brand has a bold and ownable colour palette with contrasting typefaces and a graphic pattern inspired by the building’s architecture. At the core of each design was the adoption of two manifestos, one on people and their priorities and another on what a building should aspire to be. Underpinned by social media, printed literature and film, the project also included a marketing suite refurbished from a former London bus.

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