• Company/Studio
  • Lead Designer(s)
    Zhongda Zheng
  • Design Team
    Director : ZhongDa Zheng, Planning Director: Fei Zheng,Designer: Xuyan Gao & lañce & Dagobert Vei,Project Planning: Sophia Liu & Jing Chen,Assistant:S
  • Prize
    Honorable Mention

DearDeal is a brand that focuses on creating an exclusive healthy life for pets. The thought " to stay with you longer" is an agreement between pets and their owners with the concept of "love TA(pets) equally as yourself", which is the most intuitive expression we give to each human-pets relationship as brand proposition. In the design, we look for the happy "marks" in the daily life by using pets and owners "hold hands" as the symbol. We also choose lines to express small happiness hidden in the "daily pet raising" to show the promise of "healthy companion and guardian".

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