tea packaging of Song Yun

  • Company/Studio
    Mc Brand
  • Lead Designer(s)
    Zhongda Zheng
  • Design Team
    Director:zhongda zheng; Designer:chuanfa zheng;Project Planning:wenlian zhang; Assistant Illustration:shanna chen,yanjun miao
  • Client
    XI MING TEA
  • Prize
    Honorable Mention
  • Project Website

Song Yun’s new packaging vision for 2020 is based on the representative artifacts of the Song Dynasty Confucian scholar-bureaucrats-Gentleman Siya and Gentleman Siyi. The seal of the Song Huizong era, which combines calligraphy, calligraphy, and tea art, to reshape the elegant Song Yun.

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