The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list. The layout plays with viewing habits and spans a visual arc across the entire magazine. The haptically exceptional recycled paper made of birch with highly visible inclusions contrasts the highly aesthetic photography and generous white space lets the paper have an effect.