TAIWANESE COOKIES AND TEAS' PACKAGE & BRANDING DESIGN

  • Company/Studio
    Beverage Innovation Group LLC
  • Instagram
    @lera_shih
  • Lead Designer(s)
    Te Sian Shih
  • Client
    Potential Mid Autumn Festival and Thanksgiving day's customers.
  • Prize
    Honorable Mention
  • Company Profile

OJOY is a product line of traditional famous Taiwanese specialty desserts and teas used on eastern Thanksgiving day. I designed the character of OJOY; the inspiration of the role is the Chinese word, 月. 月 means moon in Chinese. OJOY's products are used in the Mid Autumn Festival, which is also called the Moon Festival. It has a similar meaning to the Thanksgiving holiday. The moon's shape inspires the round shape.

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