OJOY is a product line of traditional famous Taiwanese specialty desserts and teas used on eastern Thanksgiving day. I designed the character of OJOY; the inspiration of the role is the Chinese word, 月. 月 means moon in Chinese. OJOY's products are used in the Mid Autumn Festival, which is also called the Moon Festival. It has a similar meaning to the Thanksgiving holiday. The moon's shape inspires the round shape.
