Rebranding Ligue

  • Company/Studio
  • Instagram
  • Lead Designer(s)
    Alexandre Nami
  • Design Team
    Thiago Rodrigues; Nelson Junior
  • Client
  • Credits
    Account Manager: Pedro Nami; Planner: Maria Alice
  • Prize
    Winner in Graphic Design/Branding
  • Company Profile

Ligue is a telecom that offers solutions in telephony, internet and TV. After the analysis of the previous brand, we identified 3 main pillars: technology, quality and connection (which in its direct meaning means “link”). From then on, the new brand persona emerged: more than a connection, Ligue enables a link between people and the world. The logo showed how to evolve without losing its identity, with a new symbol that at the same time reminds us of fiber optics, connections, time and movement, also represents the first letter of the name Ligue.

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