MKSynergy is a web-enabled platform that acts as a bridge between two applications enabling data to be synced seamlessly. The new logo embodies the essence of the power of collaboration. The logo icon is derived from the attributes of the keywords - link (connectivity), synergy, and the potential it holds to accelerate growth. The arms forming the triangular form represent connectivity and syncing while also suggesting balance & harmony. Orange is symbolic of strength and endurance while also evoking a fresh, light-hearted feel. Overall the new identity emulates the personality of the brand.