Showroom takes cues from outdoor lifestyle: “We intended to deliver a very flexible showcase space which easily transforms into a place for social gatherings.” The only area which does not overlap with the trucks turning radii is a circle six meters in diameter. This roundabout, covered with a radial stack of large slate plates, evokes associations of the outdoors and simulates a sense of uneven natural ground. “Due to a challenging budget, we had to make early-on decisions on what we don’t want to see in the showroom, which turned out to be a healthy selection process.”