BMW Electric UI

  • Company/Studio
    Studio Mason
  • Instagram
  • Lead Designer(s)
    Tommy Mason
  • Design Team
    Tommy Mason
  • Client
  • Prize
    Winner in Graphic Design/UI Design
  • Company Profile

The brief was to create a considered UI for the all new fully electric self driving car from BMW. Being self driving, I want the in car entertainment to be the soul of the car. This is not a vehicle for getting ‘from A to B’ this is a vehicle designed for the riding experience. I have outlined key findings, research and human-centered design practices to craft a tangible and intuitive product that our users will simply love.

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