Gouxi Township Brand Identity

  • Company/Studio
    Heisong Design Office
  • Lead Designer(s)
    Wu Feng
  • Client
    Gouxi Township Government
  • Prize
    Honorable Mention

The biggest challenge of this project is that the design should not only focus on the elements of farmer paintings in Yudong Village, Gouxi Township, but also not overemphasize farmers' paintings, because there are 18 villages in Gouxi Township, of which only Yudong Village is featured by farmers' paintings. Our design work is to balance the relationship between the village and the village, and the relationship between the village and the township. Finally, we extracted the pattern styles commonly found in farmers' paintings as the basic design elements, and successfully solved this difficulty

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