Le Cuvier Brand Redesign

  • Company/Studio
    Web & Wolf
  • Lead Designer(s)
    Lindsay Masten
  • Design Team
    Kimberly Webster, Ryan Lopez
  • Client
    Le Cuvier Winery
  • Credits
    Wine and fruit photos by Fiona Carlsen.
  • Prize
    Winner in Graphic Design/Packaging / Winner in Graphic Design/Branding
  • Company Profile

Le Cuvier is a luxury winery in Paso Robles, California, with a 30-plus year history. Web & Wolf updated the Le Cuvier brand to reflect their unique voice and artistry, while taking care to keep them recognizable to their existing customers. By retaining key aesthetics and blending them with new, sumptuous tactile details, we called to new customers without alienating existing ones. The focus on crafting a bespoke customer experience from hand-lettered logo, to package, to copywriting, to digital, resonated. Since the brand redesign, Le Cuvier's popularity has grown steadily and significantly.

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