• Company/Studio
    H. Design Studio
  • Lead Designer(s)
    Haolai Zhou
  • Design Team
    Haolai Francis Zhou
  • Client
  • Credits
    Industrial Design: Justin Yu
  • Prize
    Winner in Graphic Design/Logo / Winner in Graphic Design/Branding

Pupstar is a positioning technology company.The new brand design is for pre-launching its new product—Pupstar GPS Pet Tracker. The design presents relationship between pet and positioning by using iconic graphics from logo in a dynamic way. The fresh and powerful colors convey excellent technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms, and it fully supports more services and functionality on product as well.

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