It is a showroom for Italian paint brand TULLIO. Before launch of the project, there was a problem: this shop was shared by 2 tenants and the half space available for the client is at the more inner area. For designers, the challenge was to figure out how to break the restrictions and attract customers. To tackle with the unfavorable position, the client communicated with the other tenant, who finally gave in and leaved an area, which opens up the view to the inner showroom. Designers adopted pink structures in this area, to produce strong visual effects and attract sight lines of customers.